Viage11, a one-of-a-kind modular/multi-purpose customizable eyewear design/manufacturing brand , is launching a sustainable modular fashion eyewear called “Via Venezia” through the global crowdfunding platform Kickstarter.
ALBANY, NY, August 18, 2023 /24-7PressRelease/ — Viage11, a one-of-a-kind modular/multi-purpose customizable eyewear design/manufacturing brand, has launched a sustainable modular fashion eyewear called “Via Venezia” through the global crowdfunding platform Kickstarter.
Viage11’s new collection for 2023, Via Venezia, is a modular eyewear that allows for various styles and functionalities within a single frame, enabling the creation of new fashion trends. The key feature of the product is its combination with Garnir [gaʀniːʀ], a screwless eyewear technology, which enables easy style transformations in just 5 seconds, without the need for a visit to an optical store or specialized equipment.
Viage11 is a brand that holds a patented Italian technology for screwless eyewear and possesses unique expertise in this field. By adopting a modular production approach, the brand aims to challenge the conventional practice of mass-producing and discarding products, while maintaining its environmentally friendly values. Additionally, Via Venezia offers economic benefits to its customers, as they can purchase only the Garnir component to restyle their eyewear each season, without the need to buy a completely new product.
In this Kickstarter launch collection, Via Venezia offers three frame shapes (Round, Square, Pentagon) and two frame Garnir [gaʀniːʀ], (Full-Rim Metal, Acetate), both of which can accommodate sun clips by inserting prescription lenses. The base frame also allows for customization with four lens types: Sunglass (+prescription), Blue Light (+prescription), Prescription, and Transition (+prescription), providing customers with the flexibility to mix and match according to their preferences. The functionality is further enhanced by the detachable temples, allowing the eyewear to transition from daily use to sports eyewear.
Moreover, this collection provides an AR-try-on experience through the Instagram mobile application, allowing customers to virtually try on different eyewear frame styles and choose the most suitable one before making a purchase. This feature alleviates the inconvenience of online shopping by enabling personalized and optimized style selection.
Viage11 has already gained international recognition with awards such as the 2022 German iF Design Award, the 2023 German Red Dot Design Award, and the 2023 Italian A International Design Award even before the Kickstarter launch. These accolades have solidified its global reputation. While traditional modular eyewear was often considered bulky and lacking in design, Viage11’s success in winning these three prestigious design awards demonstrates that its products not only excel in functionality but also boast premium-quality design. With the launch of its premium line on Kickstarter, Viage11 aims to connect with supporters worldwide and engage with a global community of backers.
Viage11’s “Via Venezia” can be supported through the Kickstarter website starting from July 25, 2023. (https://bit.ly/3sdNCDx)
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