The campaign features video interviews that showcase the motivations and milestones of the India Sweet Master employees as well as guests’ memories at the restaurant
BRAMPTON, ON, September 10, 2024 /24-7PressRelease/ — Indian Sweet Master—a 14-year-old staple in Brampton, GTA serving authentic Indian cuisine is proud to announce the launch of its new campaign ‘Sweet Indian Stories.’ With this heartwarming initiative, the restaurant is highlighting the journeys of incredible individuals who make Indian Sweet Master a success—their dedicated employees as well as loyal customers who share fond memories with the place.
“Indian Sweet Master is more than just a restaurant; it’s a family,” said Jasdeep Chawla, owner and chef at Indian Sweet Master. “Our employees are the heart and soul of our business, and we believe their stories deserve to be told. By sharing their stories, we hope to inspire others and foster a sense of community within our business.”
The campaign features soul-stirring stories of the team members at the restaurant highlighting their journeys, struggles, passions, contributions to the brand, and connection with their colleagues. Customers who have been visiting the restaurant with their near and dear ones for years also talk about the special connection they share with the Indian restaurant.
One customer fondly remembers Indian Sweet Master for uplifting him when he was down. A simple tea break at the restaurant’s uniquely curated “Live Chai” stall helped him feel at home at Indian Sweet Master. In another story, an employee describes the work environment as friendly and full of warmth — which allowed her to find her footing in the country.
As an immigrant from India decades ago, Chawla understands how challenging life feels away from home. Hence, the restaurant donates food to the local Gurudwara for over 200 people daily — an initiative to make hygienic and free food accessible to immigrants.
“Over the years we have tried to create an aura for our guests that reminds them of home, especially Indian Immigrants. We believe every customer has a unique story attached to the restaurant,” Chawla added. “Through ‘Sweet Indian Stories,’ we hope to inspire and connect with our customers and employees on a deeper level.”
These stories will be shared across their social media platforms to reach everyone who makes Indian Sweet Master special.
About Indian Sweet Master:
Founded in 2010, Indian Sweet Master is a beloved dining establishment in the Greater Toronto Area of Canada. Founder and restaurateur Jasdeep Chawla, an Indian immigrant to Canada built Indian Sweet Master to offer everyone a taste of home and a loving community space. Today, Indian Sweet Master is renowned for its North Indian culinary excellence while also serving South Indian cuisine, Indian street food, a collection of desserts, a lunchbox (tiffin) service, and an expansive party hall. Over years of expansion and success, Chawla remains true to his one goal — authentic Indian food with a disproportionate focus on customer service. He has mastered this through local, fresh ingredients, an authentic collection of spices, and a no-compromise-on-quality approach. Follow Indian Sweet Master on Instagram.
For media inquiries, contact:
Vaishali Gauba
vaishali@indiansweetmaster.com
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