The joint offer accelerates the convergence of video advertising ecosystems, including broadcast and digital TV
NEW YORK, NY, May 17, 2022 /24-7PressRelease/ — Digital Capital Advisors, a premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A, is pleased to announce that it has served as exclusive financial advisor to Paris-based Realytics SAS (“Realytics” or the “Company”), an AdTech TV Analytics and Attribution platform measuring the impact of TV campaigns on websites and spearheading the convergence between TV and digital, on its sale to smartclip, a subsidiary of media giant RTL Deutschland.
“Digital Capital Advisors is proud to have advised Realytics and its shareholders on the successful sale to smartclip. Together, the combined solutions of both companies will extend the unique capabilities of the Realytics Attribution and Programmatic TV offerings across Europe, helping to manage the entire TV ecosystem. We are seeing rapid growth within TV and CTV M&A domestically and internationally and look forward to advising more companies across the space on any future transactional needs,” said Jay MacDonald, CEO and Managing Partner at Digital Capital Advisors.
“Realytics systematically analyzes the impact of TV advertising on advertiser websites and leverages these data points with state-of-the-art AI algorithms for better decisioning in traditional linear TV buying,” stated Thomas Servatius, Co-CEO and Managing Director at smartclip Europe. “This is another important step, complementing the recently announced TechAlliance, a joint venture with Amobee offering a cross-screen DSP for programmatic TV buying. The acquisition of Realytics enables us to tap into all touch points of sales and usage data and offer advertisers an all-encompassing view into TV audiences out of one hand. Realytics clearly meets the market’s expectations regarding specific knowledge about drive-to-web and delivers comprehensive data about the customer journey of TV audiences.”
The integration of Paris-based Realytics into smartclip’s AdTech stack marks the entry for smartclip’s business into the French market, adding a local team of 25 employees. The Company has ongoing relationships with all TV broadcasters in France, including TF1, FranceTV, Canal+ and M6.
Founded in 2014, Realytics is a leader in TV-digital convergence, offering a wide range of solutions to brands seeking to measure, analyze and optimize TV performance campaigns. In 2019, Realytics launched Adkymia, the first multi-channel programmatic linear TV platform, establishing Realytics as a pioneer in TV media buying digitization. Today, Realytics serves more than 600 brands in France and abroad, with varying sizes and levels of maturity in TV advertising. For more information, please refer to the Realytics website at www.realytics.io.
smartclip is the AdTech unit of RTL Group, Europe’s leading free-to-air broadcasting group. Its proprietary technology is custom-built for the needs of European broadcasters and publishers, enabling media owners to implement superior monetization strategies. smartclip is committed to delivering the most innovative video ad experiences spanning in-stream, out-stream, connected TV, addressable TV and gaming, ultimately empowering brands with true cross-screen storytelling opportunities on all devices. For more information, please refer to smartclip’s website at www.smartclip.tv.
About RTL Group
RTL Group is a leading entertainment company in broadcast, streaming, content and digital, with interests across 64 television channels, nine streaming services and 36 radio stations. The Group’s families of TV channels are either number one or number two in seven European countries, while RTL Group owns or has interests in radio stations across France, Germany, Spain and Luxembourg. For more information, please refer to RTL Group’s website at company.rtl.com.
About Digital Capital Advisors
Digital Capital Advisors is the premier global investment bank dedicated to serving innovative digital media and technology companies through sell-side and buy-side M&A. DCA’s global perspective is fostered by the unique composition of its team – CEOs, entrepreneurs, venture capitalists and world-class investment bankers who have helped shape the technology landscape. With offices in New York City, San Francisco, Tel Aviv and Berlin, DCA specializes in cross-border transactions and has unlocked maximum value for clients on deals spanning twenty countries around the world. Its unparalleled operational DNA, global reach, and exclusive focus in the digital ecosystem further enhance its expertise and unify DCA’s professionals with their clients.
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