Industry Veteran Stephen Hurrell hired as VP and Research Director

BEND, OR, August 21, 2020 /24-7PressRelease/ — Ventana Research announces the hiring of Stephen Hurrell as Vice President and Research Director. Hurrell will lead the expertise in Office of Sales for Ventana Research. He will guide business and technology leaders and vendors in applications and technology for buying and selling products and services to maximize revenue. The area of expertise will include key topics; Digital Commerce, Price and Revenue Management, Production Information Management, Sales Enablement, Sales Performance Management and Subscription Management. At Ventana Research, Hurrell will focus on the applications and technologies that can bring continuous improvement in using AI and machine learning, analytics, collaborative and conversational computing, mobile technology to empower the direct and channel selling and buying experiences.

“I am really excited to bring Stephen’s significant domain expertise and product and technology acumen to our team,” noted Mark Smith, CEO & Chief Research Officer. “His joining Ventana Research will help continue our growth and leadership in the Office of Sales. With Stephen’s tenure in the industry, he adds an enormous amount of experience-based knowledge that will help guide our clients in understanding why and where technology can be best applied to sales organizations. Instead of just bringing a set of opinions and an IT-only lens to the table as can be the case with many industry analysts, Stephen will be able to draw on his real-world domain experience and a knowledge base of best practices and trends from across industries. The result will be the best possible advice to our clients on the modernization of applications but also the applied use of AI and machine learning for the future direction of Sales itself.”

Hurrell will be responsible for servicing Ventana Research clients in the Office of Sales, ensuring they benefit from the company’s world-class advisory and research service called Ventana On-Demand—a service that helps guide organizations and vendors on the market—and the education and consultative services including assessments and workshops. He will also be responsible for the related benchmark research, dynamic insights, and the vendor and product analysis and comparison research that is presented as the Ventana Research Value Index.

“I’ve long admired Ventana Research’s commitment to solid research that supports their practical approach of assessing and advising on the business implications of technology and not the technology itself,” said Hurrell. “After a career building, supporting and implementing applications, first on-premise and more recently in the cloud, I am excited to be joining such an accomplished team and heading the Office of Sales practice as VP & Research Director. I look forward to working with existing and future clients over the coming months and years.”

Prior to joining Ventana Research, Hurrell spent more than 30 years in product management and customer success leadership roles at, RecVue, Oracle, Exigen and Aviso. With a depth of product marketing knowledge and experience in date-driven B2B markets and domain expertise in billing & partner and revenue recognition, Hurrell will bring a new level of leadership to the business technology research industry.

Those that want to gain access to Stephen Hurrell’s industry insights and advice can set up an inquiry through Client Services or sign up for research and advisory-based Ventana On-Demand Services. He can be found on Twitter at @shurrellvr and on LinkedIn at To contact him directly, send an email to [email protected]. You can learn more about Ventana Research on LinkedIn.

About Ventana Research

Ventana Research is the most authoritative and respected benchmark business technology research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

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Media Contact: [email protected]

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