Jeff Ross and Anthony Martini to boost new client growth and expand the firm’s industry value

BEND, OR, May 18, 2022 /24-7PressRelease/ — Ventana Research, the leading market advisory services firm in providing consulting, advisory, research and education (CARE) products to organizations worldwide, continues to advance the corporate values of the organization in excellence, reliability, and teamwork with its growth. The firm’s dedication to its clients and use of its products, in what is called the Ventana eXperience (VX), requires a commitment to the growth of the organization in sales and revenue. In this regard, Ventana Research announces the addition of Jeff Ross – Business Development Manager and Anthony Martini – Business Development Representative.

Jeff is the Business Development Manager for the Office of Revenue and Customer Experience expertise areas and is responsible for new client growth and relationships with the firm’s product portfolio. Jeff is an award recognized sales executive with 15+ years of experience in consultative sales, business development, and marketing in the membership, medical, and finance industries. Jeff earned his B.S. in General Science with dual minors in Business Administration/Entrepreneurship and Chemistry from Oregon State University.

“I am humbled and grateful to be a part of the fantastic vision and world-class team at Ventana Research,” said Jeff Ross. “Joining the group was a simple decision that allowed me to engage with a genuinely collaborative leadership team at the forefront of the technology industry. I am very excited to witness our analysts’ ability to translate complex research into big-picture viewpoints with detailed considerations into concrete concepts that guide the market forward. I believe my experience will contribute to the revenue team and continue the mission of providing insightful, independent research for a trusted and empathetic expertise built on a foundation of equality, diversity, and inclusion.”

Jeff can be found on Twitter at and on LinkedIn at To contact Jeff directly, send an email to [email protected].

Anthony is the Business Development Representative for the Analytics and Data expertise areas and is responsible for new client growth and relationships with the firm’s product portfolio. He works closely with the account and analyst teams to identify opportunities to grow new client relationships. Prior to Ventana Research, Anthony worked at a business development center and a technology firm. He has spent the last five years working alongside clients and guiding them to solutions that benefit their goals. He is finishing his bachelor’s degree in Industrial and Organizational Psychology at SUNY New Paltz and has graduated from SUNY Orange, with Magna Cum Laude, in Humanities and Social Sciences.

“It is an honor to take on this role at Ventana Research and contribute to the continued growth of the firm,” said Anthony Martini. “While focused on the Data & Analytics practices, I look forward to working with my colleagues as we introduce the Ventana eXperience to new clients and advance the values of the firm. It is truly something to be proud of when a group collaborates well together, shares the same goal, and sincerely wants to see success among clients.”

Anthony can be found on Twitter at and on LinkedIn at To contact Anthony directly, send an email to [email protected].

“We are thrilled to have Jeff and Anthony join the business development team,” said Tony Carrini, VP of Business Development. “Their addition speaks to the continued success of Ventana Research, allowing us to meet the demand of engagement from new organizations. The word is out on the Ventana eXperience, and the business development team is excited to contribute to its value while guiding new clients to reach their full potential.”

Ventana Research is the most authoritative and respected market research and advisory services firm. We provide insight and expert guidance on mainstream and disruptive technologies through a unique set of research-based offerings including benchmark research and technology evaluation assessments, education workshops and our research and advisory services, Ventana On-Demand. Our unparalleled understanding of the role of technology in optimizing business processes and performance and our best practices guidance are rooted in our rigorous research-based benchmarking of people, processes, information and technology across business and IT functions in every industry. This benchmark research plus our market coverage and in-depth knowledge of hundreds of technology providers means we can deliver education and expertise to our clients to increase the value they derive from technology investments while reducing time, cost and risk.

Ventana Research provides the most comprehensive analyst and research coverage in the industry; business and IT professionals worldwide are members of our community and benefit from Ventana Research’s insights, as do highly regarded media and association partners around the globe. Our views and analyses are distributed daily through blogs and social media channels including Twitter, Facebook, and LinkedIn. To learn how Ventana Research advances the maturity of organizations’ use of information and technology through benchmark research, education and advisory services, visit

For the original version of this press release, please visit here