Father and son team expand their portfolio with the iconic breakfast franchise with planned location in Sikeston, Missouri

SIKESTON, MO, March 22, 2023 /24-7PressRelease/ — Huddle House, the iconic breakfast franchise, is expanding into Sikeston, Missouri with multi-unit franchise owners Danny and Justin Harwell of Harwell Holdings, LLC. The father and son duo are partners in two Huddle House franchise locations in MO. The new Sikeston location, projected to open in Spring of 2023, will be their third.

“Danny and Justin have proven to be incredible partners and for many years have supported the Huddle House brand. They are excellent operators that have grown their business and communities while positively challenging our thinking, and always representing the brand at a high level of excellence,” said Troy Tracy, Brand President and Chief Operating Officer for Huddle House. “We are thrilled to continue to grow with them and their commitment speaks to their belief in a brand that has stood the test of time and is worth investing in for the future.”

Danny and Justin opened their first Huddle House location in Poplar Bluff, MO in 1996, and opened their second location in Dexter, MO in 2017. Harwell Holdings specializes in restaurant operations and management.

“It’s been such an exciting and rewarding journey to be part of the Huddle House brand and we are thrilled to add to its growth by opening a new location in Sikeston,” said Danny Harwell, Member of Harwell Holdings LLC. “We were drawn to their solid business model and their franchisee support system has been a valuable resource since day one. We look forward to our continued relationship with Huddle House and bringing their homestyle meals and quality, friendly service to more communities.”

Huddle House is based in Atlanta and has more than 290 locations open or in development. Huddle House offers franchise partners a robust support system to ensure their success from the planning stages through launch and into future operations. The brand is particularly attractive for multi-unit franchise operators with its four-day part revenue stream and access to the ever-growing breakfast segment. Huddle House also offers flexible formats for operators to develop from a choice of inline, endcap, conversion and ground-up designs all equipped for off-premise dining.

“As we stay laser-focused on expanding the Huddle House brand, the support of our franchise partners plays a vital role in strengthening our organization and driving our growth in new and existing markets,” said Peter Ortiz, Chief Development Officer of Ascent Hospitality Management. “Danny and Justin have developed a deep understanding of Huddle House over the years and how to guide their locations toward success. We congratulate them on their recent signing and look forward to continuing our partnership with them.”

To learn more about Huddle House’s franchising opportunities, visit huddlehousefranchising.com.

About Huddle House

Committed to serving “Any Meal, Any Time,” Huddle House restaurants have become icons in the communities they serve throughout the country by “Bringing Friends and Family Together, Over Delicious Food, Served from the Heart”. The core values on which the brand was founded – serving freshly prepared, quality home-style food in a warm, friendly environment that brings the community together – are as true today as they were when it was founded in 1964.

Today, the brand has more than 300 locations. It has been named one of the Top 200+ Franchises by Franchise Times, ranked among Thrillist’s list of “Regional Breakfast Chains that Should Be Everywhere,” and named a Top 500 Chain Restaurant by Restaurant Business.

Huddle House Inc. is an Ascent Hospitality Management brand. The company embraces innovation to grow and evolve its companies and people. They are transforming the landscape for full-service restaurants as they modernize their designs and operations.

To learn more about Huddle House franchise opportunities, visit huddlehousefranchising.com and for more information about the brand, visit the company website at huddlehouse.com.

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