Poised to deliver even more growth with new and strengthened partnerships and initiatives this year
MADISON, AL, January 23, 2019 /24-7PressRelease/ — As a part of their 2018 wrap-up, FinTech company DeepTarget Inc. announced their year-end customer acquisition results and successful strategic initiatives. These include new and strengthened partnerships plus more product integrations that will lead to major growth in 2019. DeepTarget closed out 2018 with sixty-eight new financial institution contracts and a substantial pipeline of qualified prospects. New technology integrations last year included Orpheus (Access Softek), KONY, Wescom Resources Group’s Symmetry eBanking, and Alogent, driven by market demand. Customer retention continued to be outstanding at over 94%.
DeepTarget metrics continue to be a focus as we invest in Customer Success. At the end of the year we had an increase of over 200% in sales transactions across the client base relative to the beginning of the year. Monthly, DeepTarget delivers more than 67 million impressions and sees influenced transactions across its partner community banks and credit unions ramping to a whopping 11,000 new loans/products translating to millions in cross-sell revenue. The monthly increase in utilization of the DeepTarget intelligent digital marketing and sales platform is staggering as financial institutions see proof of their efforts to appropriately target their banking community with relevant offers. Throughout the year, DeepTarget also witnessed a growth trend in average annual contract values reflecting the growth in average size of financial institutions adopting their unique intelligent digital marketing and sales platform.
Significant investment in the technology platform with respect to its open API design is resulting in dividends, specifically related to enterprise licensing versus a single channel, single instance go-to-market approach. DeepTarget signed its first enterprise license in 2018 with more in the works. The open API is designed to integrate with authenticated spaces like Online Banking Systems, Mobile Banking Systems, PFM, Account Opening, Lending, Social Environments, and Kiosks. It allows integration with existing analytics for a complete customer view without silos. Therefore, an enterprise license gives financial institutions a consistent voice to drive sales and loyalty across all digital apps which don’t even have to be sourced from the same provider, including connecting internally-developed apps. The ability to “Design Once, Engage Everywhere” is resonating within the industry leading to unprecedented industry interest in integrating with the platform. DeepTarget has also introduced a more enabling platform opportunity for its partners to increase their revenues including OEM and Managed Services licensing.
“I am delighted about the milestones and business results achieved in 2018, continuing our robust growth trajectory. I am particularly excited about strengthened relationships with our partners. There is no doubt that this critical ecosystem is driving our growth and helping educate the market about our open, enabling technology platform – one that the smallest of financial institutions can afford and easily leverage while the larger ones capitalize on deeper business intelligence innovation and advanced features to drive their revenue and customer loyalty”, said Jill Homan, President, DeepTarget Inc. “We look forward to yet another exciting year of growth based on our customers achieving strong returns and ROI; this is what will always propel our business forward.”
Demonstrations, Pricing, & Availability
DeepTarget’s Customer Engagement Platform and ROI Analytics, including Mobile, Online Banking, Email Targeting, and Web channels are available for demonstration and purchase by contacting DeepTarget or one of our reseller partners. To learn more about our DeepTarget Partner program, you can email us [email protected].
About DeepTarget Inc.
Today, hundreds of credit unions and banks across the country are using DeepTarget solutions. By automating the use of customer information, these intelligent cross-selling and customer engagement solutions deliver targeted product offers and pinpointed one-to-one messaging to millions of their banking customers. Digital channels such as mobile banking, online banking, web and email engage banking customers in a seamless communications experience, wherever, whenever and however they bank. Actionable analytics enable financial institutions to make informed decisions and drive measurable, positive result that drive success – in accelerating cross-selling, promoting product adoption, increasing loan demand and income. To see more proven successes, please visit the DeepTarget website.
DeepTarget, the DeepTarget logo, OmniEngagement Cloud, Offer Manager, DeepTarget Mobile, DeepTarget Web, DeepTarget Email, DeepTarget Social, DeepTarget ATM, and DeepTarget Insight are trademarks of DeepTarget. Other company and product names may be trademarks of their respective owner.
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